Axe Hair Gives Back To America’s Heroes Through New Charity Partnership

Grooming Leader Joins Forces with Wounded Warrior Project™ To Launch AXE Buzzed Look Cream + SPF 15

As we head into a season that honors America and our troops with backyard barbeques and beach parties, AXE Hair is joining the celebration by partnering with Wounded Warrior Project and introducing AXE Buzzed Look Cream + SPF 15, its newest styling product. As part of the debut, AXE Hair is making a donation of $50,000 to the non-profit organization whose mission is to honor and empower wounded warriors.

The buzz cut, a classic military look that’s made a pop-culture comeback, presents a unique challenge to guys looking to protect their scalp without the oily, greasy feel that a traditional sunscreen can leave. AXE Buzzed Look is a lightweight cream which protects guys’ scalps from UVA/UVB rays and keeps hair soft and touchable.

“The buzz cut is a practical style that girls love and AXE Buzzed Look Cream + SPF is designed to make it easy for guys to maintain it,” said David Rubin, marketing director for AXE Hair. “While we are proud of our latest styling innovation, we are even prouder to be working with Wounded Warrior Project to help make a difference in the lives of those who have served our country.”
“Over 44,000 of our nation’s armed forces have been physically wounded during the current military conflicts and hundreds of thousands more are estimated to be recovering from the invisible wounds of war,” said Adam Silva, chief development officer of Wounded Warrior Project. “AXE Hair’s contribution will fund programs that nurture the mind, body and spirit and help returning warriors take on their next challenges here at home.”

Guys and girls can “like” AXE’s Facebook page to show their support of AXE Hair’s contribution to Wounded Warrior Project.

AXE Buzzed Look is currently available at most food, drug and mass retail outlets for a suggested retail price of $6.99.

About AXE
AXE, a leader in men’s care, is an iconic personal care brand around the world that helps guys look, smell and feel their best. The Unilever-manufactured brand is available in a line of deodorant bodysprays, deodorant and anti-perspirant sticks, shower gels and hair care products. AXE is the No. 1 men’s grooming brand in the U.S., excluding shaving hardware, and achieved this status only seven years after launch. Including deodorant bodysprays, AXE is the largest men’s deodorant brand in the U.S.

The brand’s mission is to help guys get the girl with grooming products that reflect individual personality and lifestyle. For more information, visit www.theaxeeffect.com.

To learn more about Unilever and our Military History Click Here.

To learn more about Wounded Warrior Project Click Here.

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