AXE Gives Back

AXE Haircare made military life better with the “Salute Our Troops Pre-Race Show” featuring Trace Adkins!

AXE Haircare showed appreciation to the many men, women and families who sacrifice for our country with the “Salute Our Troops Pre-Race Show” on Sunday November 6 at the Texas Motor Speedway. Entertainment was provided by Grammy nominated country music star Trace Adkins!

Thanks to the help of Heather Barnes, District Manager, Advantage Military LLC, Fort Sill DeCA Commissary and the local Fort Sill MWR, AXE Haircare awarded 400 lucky soldiers with tickets to the NASCAR AAA 500 pre-race concert.

In total, Axe Haircare distributed 5,000 Texas Motor Speedway NASCAR tickets across bases in Texas, Oklahoma, Louisiana and Arkansas to attend the November 6 race. All troops had the opportunity to participate in a guided VIP Pit/Garage Tour in the morning, giving them a behind-the-scenes look at how the drivers, crews and officials prepare for racing action!


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